Bally’s has entered into partnerships with Esports Entertainment Group and Sporttrade Inc. As for Bally’s Atlantic City, FanDuel now operates a temporary sportsbook inside the property, including three sports betting and five iGaming skins in New Jersey. The company operates 14 casinos in 10 states, with many of the casinos rebranded as Bally’s properties. The corporate name change took effect on Nov. paid Caesars $20 million for control of the Bally’s name, brand and intellectual property. In October, the then-Twin River Worldwide Holdings Inc. and VICI Properties, with Caesars collecting 25 percent of the proceeds, and the real estate investment trust earning 75 percent. The company acquired the 1,251-room hotel-casino from Caesars Entertainment Inc. officially completed its $25 million purchase of Bally’s Atlantic City Hotel and Casino on Wednesday, Nov.
